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HOME > Dairy > Milk > Fresshaaa is Bestaaa

A strategy dedicated to fresh milk was formulated, in order to implement a full 360-degree communication campaign that will highlight the benefits of Clover fresh milk and justify its price premium.

The campaign also aims to:

  • establish top-of-mind awareness for Clover fresh milk, creating trial and purchase;
  • attract and win consumers back who’ve switched to regional and DOB brands;
  • answer the question “Why is Clover Fresh Milk Way Better?”; and
  • produce communication that highlights the Clover heritage of quality.

So, meet the Good Guys: Sammy, Vinny and Tony, who are here to change the thinking that milk is milk. They will also help reinforce the idea that fresh milk with a fresh taste is Way Better and not as processed as old-dated products. And finally, that fresh milk undergoes 55 quality tests with unique state-of-the-art production techniques.

Where can you catch the FRESHAAA IS BESTAAA campaign?

  • Look out for the TVC on SABC channels.
  • Don’t forget to follow the #FreshaBesta campaign on social media: Facebook, Instagram & Twitter.

The message is clear: Choose fresh milk for better quality, better taste and Way Better nutrition for you and la famiglia!

#CloverFreshMilk

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  • PHOTOS
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  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 2L Full Cream Fresh Milk

  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 1L Full Cream Fresh Milk

  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 2L Low Fat Fresh Milk

  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 1L Low Fat Fresh Milk


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    • Business Overview
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      • Clover Essential Services Certificates
  • CSI
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    • Clover Mama Afrika
  • BRANDS
    • DAIRY
      • Milk
      • Butter & Butter Spread
      • Margarines and Fat Spreads
      • Cheese
      • Cream
      • Condensed Milk
      • Amasi
      • Numel
    • Dessert
      • Clover Classic Custard
      • Bliss Dairy Dessert
    • Yoghurt
      • Authentikos
      • Clover Bliss Double Cream
    • YOGHURT BASED DAIRY SNACK
      • Clover Classic
      • Clover Sip Up
      • Clover SnackPack
      • Clover Fruits of the Forest
    • GROCERIES
      • Olive Pride
      • Classic Mayonnaise
      • Creamel
    • BEVERAGES
      • Tropika
      • Clover Duo
      • Clover Krush
      • Clover Quali Nectar
      • Aquartz Mineral Water
      • Mama Anna’s Gemere
      • Manhattan Ice Tea
      • Super M Flavoured Milk
      • Quali Juice
      • Nestlé Pure Life
      • Milo
      • Frankie’s
      • Clovera
    • FUNCTIONAL DRINK
      • Active Drink
    • SOY
      • Clover Good Hope
    • LACTOSE FREE
      • Nolac
    • TODDLER
      • Nutrikids
    • RELIGIOUS CERTIFICATES
      • Kosher Certificates
      • Halaal Certificates
    • ESSENTIAL CERTIFICATES
      • Clover Essential Services Certificates
    • Competitions
  • BUSINESS
    • Bulk Trading
      • Clover Fonterra Ingredients
      • Dairy Farmers of South Africa
      • Clover International
      • Clover Facilities
      • Clover Visitors Centre
    • Bulk Ingredients
      • Clover Milk Powder
      • Clover Unsalted Butter
      • Clover Salted Butter
      • Clover Condensed Milk
      • Clover Coffee Creamer 24%
      • Clover Coffee Creamer 30%
      • Clover Creamer Deluxe 50%
      • Clover Buttermilk Powder
      • Clover Whey Powder
      • Clover Kremel Dairy Blend
      • Clover Superior Mix
    • Clover Procurement
      • Supplier Registration
      • Customer Registration
    • Customer Orders
      • Online Orders
      • Terms of Service
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